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Let’s face it, your site’s most important component are the visitors who spend their time browsing your pages. The subjects of Ethnography and, to a greater extent, sociology, are based around the need to understand your audience. It involves collecting meaningful data through studies and research in order to determine the optimal design for a site.

Statistics, such as those from W3Counter, help you understand an audience.

While you may think people are all relatively the same, the cultural differences within us have effects in the way our designs are perceived. It’s worth learning about sociology, even in just a fundamental level.

Author - Richard Baker
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