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Of all the areas related to user experience design, psychology is probably amongst the most interesting and useful. Everything a person does on the web relates to the way they behave and think. Knowing how to engage with that behavior will allow you to maximize the success of your web designs.

The study of human behavior can help you identify emotional attachment to color.

If you haven’t really thought much about psychology and you’re designing sites for a living, it’s really worth learning about psychology, at least at a basic level and in ways that relate to Design. For example, you could learn about how Gestalt psychology can be applied to Web Design. Most aspects of design and what we define as beauty is depicted through psychology, as are the ways we can “train” visitors to become accustomed to a particular interface.

Author - Richard Baker
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