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Often, web designers make the mistake of creating experiences that reflect their preferences rather than the users’. Who can blame us? It’s hard to be empathic toward your audience if you’re not one of them. Remaining objective and dealing with the jobs you undertake professionally is a skill that doesn’t come with a manual, but nonetheless needs to be learnt.

Your design isn’t based on what you think is pretty (or else things could get ugly)!

Before you begin producing a website, you need to know what you’re producing, why you’re producing it, and who’s going to use it. Research, designing by numbers, knowing general usability guidelines and understanding how to collaborate effectively are but a few things that are involved in creating web designs objectively. Not letting your own biases take control of a project will often allow you to make logical considerations that empathize with the greater needs of your clients and users.

Author - Richard Baker
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