Without site visitors, what’s the point of a website? You can have the most awesome website in the universe with mind-blowing content that unravels the secrets of time traveling, but if there’s no one reading it, your site may as well not exist. While not to detract from the importance of content, a critical skill of design is to get eyeballs on your site (and keep them there).
Many aspects of user-centered design focus on encouraging community involvement as it identifies the need to emotionally tie people to a site. However, beyond the social aspects, it’s also useful to identify your visitors and work with them to make a website better. This ties in quite nicely with the subject of sociology, ethnography and empathy.
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